Made to feel more. Not just capture.
Brand films, editorial documentation and social content, cut the way a working set runs: one brief, one camera, one honest edit. Quiet work that lasts longer than the feed.
Francisco Tarud, on set
Most brand video is made to fill a slot. I think that's the wrong brief.
I work with brands that prefer a quieter register. I spend more time understanding the company than I do behind the camera, so the shoot is a third of the work and the rest is research, listening, and edit. What I produce sits closer to editorial than advertising: footage you can run across a season, told in your voice rather than mine.
Selected takes.
06 FRAMES / 2022 TO 2026Directing & vision
I'm known for building trust with people: slowing down, listening, and really connecting with the subject. I direct with softness and precision, so people feel seen and heard, and I let the story emerge rather than forcing it.
Cinematography & light
I work with natural light mostly, letting the available light shape the frame rather than overpowering it with a rig.
Technical toolkit
Drone operating, gimbal work, editing, colour grading, multi-cam setups, and sound design: the full post chain, start to finish, under one roof.
Beyond the camera
Surfing, kickboxing, rock climbing, rope work, skiing. I'm happiest outdoors, connecting with nature, and when I'm not shooting I'm usually meditating or making something with my hands, most often woodworking.